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This combination of open and for-pay turned out to be extraordinarily powerful: even as closed but free feeds like Facebook were turning into pay-to-play for publishers, email remained the only feed that everyone checked every day that didn’t have a gatekeeper, which made it the best possible means of delivering the value proposition I was charging for - a proposition I most clearly defined in 2017’s The Local News Business Model: There was no special app required, and while Daily Updates were archived on the web, I took care to not shove a paywall in your face if you wanted more content from me you could pay for more, and I would send you an email over the open SMTP protocol, that landed in the email client you already used. I’m used to dealing with the seeming contradiction between open and free: back in 2014 I started selling an email I called the Daily Update. This is as pure a podcast as can be - and that means open, even if it isn’t free. We purposely don’t have show notes or much of a web page, and we have created evocative cover art embedded in each episode’s MP3, because the canonical version of Dithering is in your podcast player. That time limit is certainly a challenge (that is why we recorded 20 episodes before we launched - the entire back catalog is available to subscribers), but we really wanted to experiment with what a podcast might be. It’s perfect for your dishwashing commute! 2 Expect less in-depth analysis than a typical Stratechery post, and more back-and-forth, with the occassional foray into non-tech topics.
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1ĭithering covers some of the same topics as Stratechery - the Dithering web page has a descriptive lists of topics - but in the conversational style that many of you have enjoyed on my appearances on Gruber’s The Talk Show podcast, or in the Daily Update Interview I did with Gruber last Thursday. If you’re a Stratechery subscriber, it costs $3/month or $30/year to add it as a bundle. The big news, in case you haven’t yet heard: John Gruber and I have launched a new podcast called Dithering:ĭithering costs $5/month or $50/year.
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